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Supermarket catalog automation and beyond: Six steps to successful digital transformation for supermarket marketers
Report
21 Min Read
Report
21 Min Read

Supermarket catalog automation and beyond: Six steps to successful digital transformation for supermarket marketers

Despite the rise of online grocery shopping, print collateral still plays an important role in your supermarket’s operations. In-store magazines, product catalogs, weekly flyers, and brochures consume a big part of your marketing budget and resources.

At the same time, digital transformation is putting pressure on supermarkets to deliver more content across an increasing number of platforms. With overstretched marketers managing print, digital and social channels, process and workflow automation have never been so important.

So how can you automate your catalog production? Is it as simple as just using catalog automation software? Or are there bigger wins for more ambitious businesses? 

Find out in our guide on catalog production automation and discover the ways you can efficiently achieve it. 

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