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twentysix
twentysix Report
The Future CMO: Recalibrating Data to Influence
Report
36 Min Read
Report
36 Min Read

The Future CMO: Recalibrating Data to Influence

Expectations are increasing. Budgets are reducing. The CMO must do more than ever with fewer resources and in record time - and the cracks are showing. The average tenure of a CMO has dropped to 40 months.

The situation, however, is far from hopeless. Data-driven marketing has allowed some CMOs to be trailblazers, responding dynamically to an unpredictable digital market that refuses to abide by former consumer behaviour.

Download our white paper to learn how harnessing the power of data can help make CMOs and their marketing teams indispensable.

We'll Explore:

  • Why marketing fatalism is flawed
  • Hard internal truths for the CMO
  • How the CMO can recalibrate marketing functions
  • Future-proofing: How data helps CMOs predict the future
  • How CMOs can become indispensable to the C-Suite
  • What CMOs (sometimes) get wrong about data
  • Actionable steps to advance your data maturity


Download & Read Now