Expectations are increasing. Budgets are reducing. The CMO must do more than ever with fewer resources and in record time - and the cracks are showing. The average tenure of a CMO has dropped to 40 months.
The situation, however, is far from hopeless. Data-driven marketing has allowed some CMOs to be trailblazers, responding dynamically to an unpredictable digital market that refuses to abide by former consumer behaviour.
Download our white paper to learn how harnessing the power of data can help make CMOs and their marketing teams indispensable.