Ratings & reviews are testimonials written by consumers, who have bought or experienced a product or service, and published on a digital platform: that is, a brand website, an e-shop, social media, or a review-specialized platform, like a forum. 80% genuinely want to help others decide by sharing their personal opinion. Some consumers are more driven by brands, whether to support them (31%) or to express disappointment (27%).
Why and how should marketers leverage this phenomenon? What do you need to know before starting?
In this whitepaper, you will discover the:
Download & Read Now