As a result of the changing world, luxury businesses are facing new challenges. With the closure of physical retail shops, retail brands have had to move away from in-store businesses to embrace the world of eCommerce. Moreover, the expansion of the market to the east of Asia and the growing appetite of the Gen Z & Y have definitely turned luxury brands into digital brands.
Watch this on-demand webinar, where expert presenters from Montblanc, Piaget and Sprinklr discuss how leading brands try to meet the expectations of their evolving consumer needs in new ways. You will learn: