The extraordinarily robust ecosystems of the Walled Gardens have created an uneven playing field for publishers, agencies and consumers.
Plotting the way forward for publishers and advertisers is perhaps one of the biggest struggles our industry faces. A diverse collection of experts from brands, publishers, tech companies and agencies gathered at Advertising Week 2020 to tackle the issue head on.
The panel outlines four areas which they feel need addressing to challenge the power of the Walled Gardens:
Download OpenX’s Walled Garden report to find out our experts’ proposed solutions
About The Panelists
John Gentry - CEO at OpenX
Jay Glogovsky - Executive Director, Revenue Analytics & Operations at The New York Times
Jennifer Gardner - Senior Director Media, North America at Unilever
Jeremy Hlavacek - CRO, Watson Advertising at IBM
Jana Meron - Senior Vice President, Programmatic and Data Strategy at Insider Inc
David Minkin - VP, Strategic Planning & Delivery at Dow Jones
Katherine Striedel - Chief Product Officer, Data and Technology at GroupM
Peter Chun - SVP, Global Head of Partnerships & Growth at VaynerMedia & VaynerX
Ruth Mortimer - Managing Director, Global Education and Development, Advertising Week (Moderator)