JW Player On-Demand Webinar
Resources Index
JW Player
JW Player On-Demand Webinar
Contextual Video in 2020: New World, New Challenges, New Opportunities
On-Demand Webinar
On-Demand Webinar

Contextual Video in 2020: New World, New Challenges, New Opportunities

Join JW Player’s Michael Schwalb, GM of Data & Partnerships, as he chats with Claire Grinton, SVP Head of Experience at Essence, and Shobha Doshi, VP Programmatic Strategy & Ops at Cafe, Media about Contextual Video in 2020.

With the death of the cookie causing major challenges, brands and publishers are now going to have to start relying on contextual targeting to identify and engage with their audience. Hear from these experts on how publishers and brands are pivoting to adapt to these new challenges and learn about how they are turning them into opportunities to engage with broader audiences in new ways.