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The State of B2B Lead Generation 2021: Watch Now
On-Demand Webinar
On-Demand Webinar

The State of B2B Lead Generation 2021: Watch Now

This on-demand webinar from London Research unveils the key findings from The State of B2B Lead Generation 2021 report, produced in partnership with Demand Exchange.

London Research Director Linus Gregoriadis explores how marketing budgets are being deployed in the light of the coronavirus pandemic, and how companies are adapting their strategies for maximum success.

Linus is joined by Demand Exchange CEO John Horsley for this discussion around how companies can continue to generate the volume and quality of leads they require at a time when online content is more important than ever.

The on-demand webinar also looks at where B2B lead generation 'leaders' are focusing their efforts compared to mainstream companies.

Topics covered in the research include:

  • Marketing strategies and budgeting during and beyond Covid-19
  • Maturity of lead generation activities
  • Effectiveness of channels and content types
  • Marketing and sales alignment
  • Data hygiene and data regulation
  • Challenges relating to online lead generation

Plus, much more.

Watch the on-demand webinar now.

Speakers:
Linus Gregoriadis

Linus Gregoriadis

Director

London Research

An experienced digital marketing analyst, business writer and speaker who co-founded London Research in 2017. Linus spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Xeim. After leaving Econsultancy, he launched ClickZ Intelligence for B2B media company Contentive.

John Horsley

John Horsley

CEO

Demand Exchange

John has more than 20 years of digital marketing industry experience and has seen the industry grow from the early internet pioneers to today’s bustling marketplace. Both the British Interactive Media Association and Drum magazine have ranked John as one of the top 100 people in the UK’s digital industry, while business magazine Fast Company listed John in their top 50 most influential people on the web.