content is the B2B king now too
More content, personalized content is not just demanded of brands in the B2C space but B2B also. And buyer’s want it throughout the entire purchase journey.
B2B businesses need to adapt. To help we’ve explored how we got here, and importantly, both the types of content you need to be delivering as a B2B business to cater to the modern day B2B buyer as well as how to do it.
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