Trying to sell luxury goods to consumers during a pandemic, is a challenge.
However, leading direct to consumer (D2C) brands like Purple Mattress, have cut above the norm on every aspect of the brand, from product design, manufacturing, marketing, and customer experience to power growth during these unprecedented times.
Watch this session to gain insights into how Purple Mattress and Acuity Ads are able to manage and measure the impact of their marketing mix across the customer journey.
Watch the session to learn more.
Seraj is currently the Chief Strategy Officer at AcuityAds, a publicly held company offering a multi-screen, digital advertising platform for consumer marketers. He previously co-founded Digitas, a global digital advertising agency, that he took public and later sold to Publicis, and Visible Measures, a third-party digital video measurement company, which he sold to AcuityAds in 2017. Over the past 25 years, Seraj has done extensive research on video viewership trends across major social and digital platforms and is an authority on consumer trends and insights guiding the future of consumer marketing.
Rob Towne is the Director of Performance Marketing at Purple Innovations. He and his team build strategic partnerships with Google, Amazon, YouTube and others for paid and organic search, display, video, native, affiliate, shopping, and third-party marketplace advertising. Purple has gone from a single Kickstarter to create over 1000 jobs in Utah and become a billion-dollar business delivering the world's best mattresses and comfort products. Prior to joining Purple, Rob has over a decade of digital marketing experience supporting B2C and B2B giants. He most recently left the B2B world where he led demand generation efforts for Utah's largest $8 billion tech sale of 2018. When he is not at his office, you can find Rob working on a car, riding his motorcycle in the canyons of Utah or enjoying local foods on distant islands.
Andrey leads Product at AcuityAds Inc, a decision science company empowering businesses to make smarter media buying decisions. As Vice President Products, Andrey is leading the company’s product strategy and product organization, including product management, design and user research. Prior to AcuityAds, Andrey was the CPO at Sprout @work - a healthtech startup helping employers identify and reward healthy behaviours. Andrey also lead a Product Management team at BlackBerry, starting the company’s IOT/M2M business. When not in the office, you can find Andrey outdoors with his spouse and their 4 year-old daughter, cooking a gourmet dish in the kitchen, or immersed in a new woodworking project.